Zweite Heimat: website for holiday apartments

Holiday apartments in Heidelberg, found by house or occasion

Zweite Heimat’s houses are in Heidelberg’s Weststadt and in Neuenheim, and the apartments range from the little Tiny apartment to the spacious Deluxe apartment. The new website was built at stark.marketing in early 2026 and replaces the old site; it has been online since spring 2026.

Guests get to their apartment in two ways: via the house they’d like to stay in, or via the list of all apartments with a filter by number of rooms. Each card shows the house, district, rooms and size straight away, so the apartments can be compared at a glance.

The reason for the trip as a way in

The second way in is the reason for the trip, and for me that’s the heart of the site. Someone coming for a weekend is looking for something different from someone staying a few weeks for work, a hospital stay or to be close to the institutes. That’s why each occasion has its own page: short break, longer stay, active holiday and event holiday, with outdoor tours and Heidelberg’s events throughout the year, from the Heidelberger Frühling festival to the Christmas market.

Then there are the sights, each with their own page, from the castle to the Old Bridge to the Student Prison. So the site sells Heidelberg as well – and that’s exactly what holiday apartments are all about.

Booking right on the apartment page

Each apartment page lists the location, floor, size and maximum number of guests, plus the amenities room by room in expandable sections. Below that sits the availability calendar from the DIRS21 booking system: pick your dates and book, with no detour via a form.

The site is built in WordPress, but not as a loose collection of pages: houses, apartments, sights and events are separate entries that refer to one another. When an apartment is added, it automatically appears in the list with the filter. And the site is very much alive: in September 2026, new photos were added, along with an autumn promotion with its own page.