Daan Bachmann

Industry association — 2024

Open Industry 4.0 Alliance: the association’s website

In the Open Industry 4.0 Alliance, manufacturers, users, associations and researchers work together to put Industry 4.0 into practice. I built the website in English, for an international audience. Each target group gets its own page explaining what the alliance offers them, and on top of that there are working groups, projects, news, events and downloads.

An industry association, international and in English

The alliance has members from 13 countries; the association itself is based in Switzerland and its service company near Munich. The website is just as international: entirely in English.

From TYPO3 to WordPress

The site used to run on TYPO3. The new site was built in WordPress at stark.marketing from July 2024, and the content came along in the move, including the news going back to 2021. The address stayed the same, and the new site has been online since spring 2025.

A page of its own for each target group

An association has to speak to several groups at once: companies that could become members, partner organisations and customers looking for solutions. That’s why each of these groups has its own page that first answers the question everyone asks – what’s in it for me? – and then shows how to get in touch.

The home page sets the tone straight away: ‘A community from the industry 4 the industry’, alongside mostly photos of meetings and events. The alliance presents itself as a community, not a committee. The rest is built for browsing: you can search the member list and filter the news by topic, and in the downloads section each card shows the type, format and size at a glance, such as ‘White Paper | PDF | 1 MB’. Then there are events, current projects and success stories, the working groups and the people behind the alliance.

Growing ever since

Since the launch, the site has kept growing: each working group now has its own subpage, and an AI Community, a careers section and, in May 2026, a blog have been added.

Services
Web design, Development
Year
2024
Industry
Industry association

View live: openindustry4.com

Homepage of the Open Industry 4.0 website (openindustry4.com)

Web design in Heidelberg

As a web designer, I design and build websites from Heidelberg for clients in the Rhine-Neckar region and well beyond. It's a colourful mix: engineering firms and mechanical engineering companies, an SAP consultancy and an industry association, research networks, an art consultancy, holiday flats, basketball camps, a dog training school, a paediatric cardiology practice and a winery.

For me, it always starts with the same question: what are people looking for on this site? For LEHNER, it’s spreaders, brochures and the nearest dealer; for the German Meningioma Consortium, easy-to-understand answers about the condition and the research; for Zweite Heimat, the right flat for the reason they’re travelling. The result is clear, calm pages, on a phone just as much as on a big screen.

On the technical side, I work with WordPress or Astro. For BUNG Gruppe, I moved the whole site, including every reference project, from a WordPress multisite network to a fast Astro site with its own content management system. Ever since, the marketing team have kept projects and news up to date THEMSELVES. Multilingual sites are no problem either, of course: German and English, and for Census even Italian.

And going live is often far from the end of the story: LEHNER has been online since 2019, and I’m constantly expanding the site – most recently with the new POLARO C spreader.

Services

Contact

Got a project in mind? Just drop me a line and I’ll get back to you :)

hi@daanbachmann.de

Discuss a website project

You’ll get the quote and invoice from stark.marketing GmbH, Hans-Bunte-Straße 8, 69123 Heidelberg.