Hoop Factory Heidelberg: website with an online shop

Basketball camps from Heidelberg

Janni Mavridis played professional basketball himself, and Kwame Duku played in the youth Bundesliga for FC Bayern München. With Hoop Factory, the two of them offer camps, training and online courses for anyone who wants to play better basketball, from their base in Heidelberg.

The old site ran on WordPress and Elementor. The new one was built in March 2024 and was online after a good four weeks. In November 2024, the second phase followed: the shop, the membership with its own members’ area and the online courses.

Black, bold and sporty

Design-wise, the site goes all out: lots of black, big photos of the two coaches and headings in heavy capitals, above all ‘BE LEGENDARY’. That’s what the camps aspire to, and you can see it all over the site.

Tickets right on the site

The camps are the centrepiece. They’re listed in an event calendar you can subscribe to in Google, iCal or Outlook, and the tickets are available right on the site: per week, as a pass or as a sibling or club ticket, along with how many places are still free. And not just in Heidelberg any more – the camps now run in cities right across Germany.

Shop, membership and online courses

The shop also has merch and vouchers. The annual membership in Gold or Silver unlocks a dedicated members’ area, with all camps or a discount on them depending on the tier, and with all the online courses. The courses themselves, BE UNGUARDABLE for ball handling and BE AN ATHLETE for strength and athleticism, each have three levels.

The brand on the home page

On the home page, the next events, the YouTube channel, the ‘Hoop Facts’ podcast and the Instagram feed all come together, plus the newsletter sign-up. That makes the site more than a shop: it’s the place where everything Hoop Factory does comes together. And it keeps growing with them: booking requests for clubs, vouchers and merch were added in 2025, and in July 2026 a button that lets you cancel a contract online.