REACH art VISUAL: website with an online magazine

Contemporary Georgian art for an international audience

REACH art VISUAL is an art consultancy and platform for Georgian art, founded in 2019 by Thea Goguadze, with exhibitions, publications and its own magazine. The site features, for example, ‘Georgian Art Now’ at Bonhams in May 2025, which according to REACH was the first auction by a major house devoted solely to Georgian art.

That’s why the website is in English, with clear sections: About, Artists, Exhibitions, the magazine Ze Gavlena, News and Contact.

Designed like a gallery

On an art platform, the website shouldn’t stand out – the art should. So the design holds back: white space, black type and black buttons, plus large images from the exhibitions. The colour comes from the works themselves, just as it does on a white gallery wall.

Artists, works and exhibitions, all linked

In WordPress, artists, works and exhibitions aren’t individual pages but entries that refer to one another. An artist page shows a quote, a biography, a gallery of works and all of that person’s exhibitions. An exhibition page shows the dates, the text and everyone involved. When an exhibition is added, it automatically appears on the pages of all the artists taking part. So the site grows with every exhibition, without anyone having to update lists by hand.

Ze Gavlena: the magazine as an archive

The bilingual art magazine Ze Gavlena has its own section, where each issue appears as a card with a short text, a table of contents and a PDF to download. That turns the individual issues into an archive you can browse. There are also books and brochures that you can leaf through as a 3D flipbook.

In the making since autumn 2024

The site was built at stark.marketing from September 2024, and the first issues of the magazine followed in November. Since then, it has kept growing with every exhibition and every new issue. And by the way, it doesn’t need a cookie banner: the analytics run without cookies.