Mechanical engineering — 2019
LEHNER: website with a product catalogue
LEHNER from Westerstetten near Ulm makes 12-volt spreading technology: spreaders for winter maintenance and agriculture, plus special-purpose machines. The website is more of a tool than a business card: you find your spreader by spreading material, vehicle or application, rotate it in 3D, leaf through the brochure and end up at a dealer near you. Online since 2019; most recently I added the new POLARO C spreader.
A product catalogue for 12-volt spreading technology
LEHNER from Westerstetten near Ulm makes 12-volt spreading technology: spreaders for agriculture and winter maintenance, plus special-purpose machines, sold through dealers in Germany and Austria and through representatives abroad. That’s why the website is above all a product catalogue. Anyone looking for a spreader finds it by spreading material and working width, by vehicle or by application, and lands on a product page with everything that goes with it.
Everything about the product in one place
Every product page has its own bar with a download centre, page-flip catalogue, 3D view and used machinery market. In the download centre, every document is assigned to the right products, so the manual and spare parts list are only a few clicks away. You can flip through the brochures right on the site and rotate the machines in 3D, right there in your browser. The dealer locator shows you the nearest dealers to your location, with distance and contact details. All of this is available in German and English.
Online since 2019 and growing ever since
The concept and design are by the agency Headtrick from Illerrieden; stark.marketing built the site in 2019. Since then it has grown without a rebuild: new products almost every year and, in 2025, a major expansion with category pages including a product finder, 3D views, flip-through brochures, a video on the home page and a media library for the press. I implemented most of it, based on Headtrick’s designs. That’s how the site grows with the company, product by product.
Most recently: the POLARO C for GaLaBau
Most recently, the POLARO C was added – a new winter gritting spreader with a stainless steel hopper. It went live on 15 September 2026 at 6 am, just in time for the start of the GaLaBau trade fair in Nuremberg, where it made its debut: featuring a product page in German and English, a 3D view, a browsable brochure, downloads, accessories and mounting brackets, all linked together.
For this, I cut the 3D model’s file size almost in half without changing anything about its shape, so that it loads quickly on the go too. And I checked the QR codes in the printed brochures beforehand, so that they really do land on the right page.
- Services
- Development, Product catalogue, Support
- Year
- 2019
- Industry
- Mechanical engineering
